Tuesday, August 11, 2015

Anti-Adhesion Becomes Fastest Growing Wound and Tissue Management Market in Europe Led by Baxter and Ethicon - Press Release - Digital Journal

Anti-Adhesion Becomes Fastest Growing Wound and Tissue Management Market in Europe Led by Baxter and Ethicon - Press Release - Digital Journal


VANCOUVER, BC--(Marketwired - August 11, 2015) - According to a new report on 15 European markets for wound care and tissue management by iData Research (www.idataresearch.com), Baxter is the leading competitor in the European anti-adhesion market in 2014. They are responsible for the Adept® Adhesion Reduction Solution product, which is one of the very few liquid and cost-effective products on the market compared to other competitors.


Ethicon Gynecare, a Johnson & Johnson company, is a close second in the market with over a quarter of the market share. They are responsible for the GYNECARE INTERCEED® Absorbable Adhesion Barrier, a film-based product made of oxidized regenerated cellulose and indicated for use in open (laparotomy) gynecological and pelvic surgeries. Their competitor Genzyme produces a similar product by the name of Seprafilm® Adhesion Barrier. In order to compete effectively with Genzyme's Seprafilm®, Ethicon set the price of INTERCEED® below that of Seprafilm®. As a result, over the forecast period, Ethicon is expected to increase its market share in this segment, thanks to their vast portfolio of complementary products in biosurgery and wound closure that enable them to bundle their products in order to offer volume discounts for prospective customers.

Anti-adhesion products are used for preventing the scarring or adhesion of internal tissue after surgical procedures. They are mainly used in gynecological procedures, which accounted for approximately 54% of the total anti-adhesion market in 2014. Surgical adhesions are fibrous bands that form between tissues and organs, often as a result of injury during surgery. Growth in this market will be driven by its ability to form an adhesion in any type of surgery, including abdominal, orthopedic, cardiac and neurological procedures.

Read more: http://www.digitaljournal.com/pr/2641518#ixzz3iYv3i1fZ

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